Let's Change Africa Together!

Building an
Integrated South Africa

We’ve created an easy way for people to support local small businesses and get involved in the new South Africa.

What we believe

Local is Lekker

Join us in supporting local entrepreneurs

Buy Local Products

We believe in South African entrepreneurs. We believe that by supporting them, you’re directly adding to job creation, economic growth and innovation in South Africa as a whole.

Create Income for Township-Based Entrepreneurs

We believe that there is no need for waste. All the packaging material we use is 100% biodegradable and 95% of the products listed are fully biodegradable and eco-friendly.

Re-Imagine a New Integrated South Africa

10% of all profits are reinvested into the entrepreneurs we work with. We don’t just want to support local entrepreneurs; we want to facilitate the growth of their businesses too.

Products from
Local Entrepreneurs

Learn about our

Local Suppliers

All the suppliers listed on our website are Cape Town based entrepreneurs and are passionate about making a difference in South Africa. Learn more about their stories and why they’ve made the bold move to create something new. Get involved and remind yourself how proud you are to be a South African.

What's New

About our Business

Ground Culture

Ground Culture believes in connecting small business to work together. We believe that it’s time to put the power back in the people’s hands, so we’ve created an easy way for people to support small business. Not only do we reinvest 10% of all profits into the businesses we work with, but all our packaging is 100% biodegradable.

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More Exciting Products Launching Soon

Get a R50 voucher when we relaunch online store!

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