About Ground Culture

Ground Culture believes in connecting small business to work together. We believe that it’s time to put the power back in the people’s hands, so we’ve created an easy way for people to support small business. Not only do we reinvest 10% of all profits into the businesses we work with, but all our packaging is 100% biodegradable.

Ground Culture was founded in early 2018 as a platform to develop and grow support for entrepreneurs in and around Cape Town. We believe that by supporting local business, you help grow the economy and aid in the creation of jobs and entrepreneurial development.

But it hasn’t been as easy as it sounds. It’s hard competing against the big guys. You’re constantly being pushed off the shelves by bigger companies and lack the funding to compete back. This means you get stuck in the rut of things and growing your business becomes increasingly difficult. Furthermore, customers end up supporting bigger businesses because it’s easier to buy your products from one location.

We’re saying STUFF THAT, and we’re uniting small businesses to stand up and fight together. We believe in supporting small scale entrepreneurs that are passionate about making a difference in their communities. And that’s why we’ve connected them together on one platform to offer you a marketplace to support local entrepreneurs.

Along the way, we’ve had our own successes and failures, but we’ve stayed true to our vision. We believe in bringing community back and that’s why we’re relentlessly focused on becoming the go-to online store for home delivery. Everything we sell will always be made by local, environmentally conscious entrepreneurs wanting to make a difference in their communities.

Help us make this a reality by purchasing the products of local entrepreneurs and or by sharing the stories of the entrepreneurs that are trying to make a difference in South Africa.

Purchase Products made by Local South African Entrepreneurs

Learn about Entrepreneurs making a Real Difference in South Africa



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