Ground culture cafe

We believe the future of retail will be multifaceted; a blended model between physical and digital retail. We believe in creating spaces that give you the full experience of buying a product in person but also give you the ease of online, allowing you to buy that product again and again, from wherever you are.
This is how we’re going to unite passionate entrepreneurs, by helping you understand why South African products are badass and creating the platforms that will allow you to support these entrepreneurs over and over again.

Come visit us and check out all the hard work we’ve put into building the space. We’ve got delicious coffee and toasted sandwiches on offer.


Shop 5, 170 Lower Main Road, Observatory, 7925

If lost, call Sebastian on 082 683 9470.

The History of the store

July 2020

Ground Culture Cafe began as a small market stall in one of the windows of Obz Cafe. We had a tiny space, maybe 4m x 2m, but we were so excited and believed we could make it work. 

Over the course of 3 months, we managed to consistently grow our sales week on week. 

Zero Waste Retailer in Observatory
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